unique
Try harder at being YOU, and the rest should follow closely behind.
Food for thought...
Keep Cooking!
Andrew
Who is The Brand Chef?
- Andrew B. Clark
- Des Moines, Iowa, United States
- TRUE Branding. True, Relevant, Unique and Engaging conversations about corporate and personal branding, marketing and communications - even some cooking...
The Brand Chef's Google Profile
Technorati
My Websites:
Blog Archive
The Brand Chef on Alltop
"Must Read" Links
- ConverStations
- The Marketing Minute
- Own Your Brand
- Do You Q?
- Marketing Profs Daily Fix
- The Marketing Fresh Peel
- Iowa Biz
- Dad Balance
- Seth Godin's Blog
- The Brand Builder Blog
- Carpe Factum
- Leadership & Other Ramblings
- Ramblings From a Glass Half Full
- DM Weblife
- Purple Wren
- Focal Point
- Brett Trout
- Duct Tape Marketing
- Transmission Marketing
- Personal PR
Reading List
Guests
The I-List!
Iowa Networking?
2 comments:
So true. And once you figure out who YOU are, you have to make sure that everyone inside your organization knows it too. So many companies think building their brand is about cool TV spots and print ads, and they skip the part where it's about the employees living the brand.
YES! And when I talk to "YOU," a company as a whole should respond "YES?" From the CEO to the Shipping Clerk - (every)YOU has to live the brand. If one person is out of sync then the entire company is affected.
Thanks for stopping by the kitchen, Lynn. Great insight! Hope to see more of you.
Keep Cooking!
Andrew
Post a Comment